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Posts Tagged ‘Urban Outfitters’

Global Musing: Toronto

In Fabric, Fashion, Fashion Heat, Global Musing, In the Know, style on June 7, 2010 at 4:34 pm

I want to say welcome, but that’s kinda lame, so I’ll get to the point.

The brilliant idea of trend spotting switched on a head bulb. I know – don’t ask. The idea of style stocking is so passé that it’s now a washed-out global phenom. Style Photogs are scoring book deals, landing front rows at revered fashion collections, and becoming the point-of-reference for a slew of pop-up Trend agencies.

So why, you ask, would this idea only occur to me now? Well, I scoped it in a certain magazine (that shall be nameless), and I felt it was done so colorfully, so originally but yet, so vaguely, that I had wanted to rip the idea and take it a step further. I want to grab trends from every crevice of the planet. And that, my friends, takes dedication. While I won’t be doing it everyday, I’ll defo be plugging it in once a week (to start). And I have a goal. I won’t share my goal (that’s why it’s a goal), but it’s a feasible one. So here we go.

Toronto guys, for the most part, have an uncategorizable style. One minute it’s eurotrash, the next it’s hipster punk. But lately, the T.O guy’s been rocking a mod-sportif ;  hi-tops – preferably Cr8tive Recs, or Supra – add futuristic funk to an otherwise semi-bland jeans-hoodie combo. Most up-town guys are big on G-Star, but they are, thanks to the cities thriving downtown hipster culture, starting to catch on to American Apparel. But you know, AA’s sweatshirts are being upstaged by the purposely ‘ragged’ staples found at Urban Outfitters or Gap. And that Parisian chic scarf, almost annihilated across the pond, is still going strong here. Distressed Diesel jeans are back with a vengeance, but come to think of it, they never really went anywhere, anyway.

Toronto Ladies are a special bunch. They’re prissy, pretty and completely untouchable. That’s right. They’re shopping like fashion editors. And they’ve ripped their outfits straight off the tear sheets of their favorite society magazines (and H&M) which means they’ve got the confidence to talk their way into the hottest happenings in the city. And not only will you have to buy them (and their crew) drinks and dinner at five-star spots, you’ll have to lavish them with – Marilyn Monroe said it best – Tiffany’s. The T.O girl’s upping Toronto’s ‘it’ style ante with super-short, or maxi-long. She’s got her minx on, she’s a fixture at Sephora and Holt Renfrew. However, vintage is a serious trend in Toronto, and she’s suddenly been empowered by the consignment store. Now, Chanel bags and Marc by Marc Jacobs dresses are right on par with her expenditure budget.

Rising Stars: Canada’s next “it” fashion bloggers

In blogger, Fashion, Fashion Heat, Good Look, Rising Stars on November 25, 2009 at 1:06 am

You name them, we follow them. Whether it’s the self-imposed muses at Kingdom of Style, or the king of street stalking Sartorialist, fashion bloggers are the future.

We’ve shown our admiration for the Susie Style Bubbles, Bryan Boys and Tommy Tons, and Journalists from industry fashion bibles continue praise the mantras of those already on top. But fashion leaders must always be on the lookout for what’s new – what’s hot. Especially when a majority of the fashion bloggers shop at the same places.

The creme de la creme of High street retailers: American Apparel, Urban Outfitters, H&M, and Topshop are forever indebted to the fashionistas who consistently create looks on their blogs that inspire a growing batch of followers. Without this new school of “unofficial” spokespeople, fashion retailer’s net profits would plummet at jet speed.

This post is an ode the new generation of bloggers. They’re young, fashion-forward, and proudly Canadian.

Regardless of how different they are in content, the selected fashionistas have three things in common: high street style, thrift shops and character.

So here we go.(And by the way, all images are properties of the blog owners.)

The Dreamer: Rachel, 16, Serva Me, Servabo Te.


This young blogger loves pretty floral print dresses and far away places. In July 2008, Rachel founded  Save me, And I Will Save You. With piercing green eyes, fiery red hair, and a direct sense of fashion, Rachel updates her followers about fashion finds at Toronto’s vintage shops, and has a knack for binding art, fantasy books and music into her fashion entries. Though she has a passion for fashion, it’s easy to see her cultivating a career in the literary world, maybe with Penguin Books.

The Fashion Creator: Katia, 17, Blinding Bright Lights.

Whether Katia’s venturing european countries or strolling NYC, this Montrealer/Student  is a self-proclaimed “fashion-obsessed vegetarian with extremely high hopes for the future.” Fashion through her eyes is a cluttered barrage of colour, and putting looks together is much like changing underwear – she does it often. Her posts garner a legion of responses, which means she’s becoming a prominent voice within Canada’s fashion blogsphere. Maybe she’ll launch her own line, land a job at Colette or French Elle.

The Fashion Editor: Lea, 13, Lea Likes Fashion.

Don’t be fooled by the pouty demure in this picture; there’s nothing emo about Lea’s blog. In fact, it’s along the lines of UK’s Grazia. At just 13-years-old, Lea’s one of the most underrated yet promising personalities in Canadian fashion – literally. She’s a woman of little words but high on visual content. Noting Alexander McQueen as one of her favorite designers, she’s quick to post pre-season haute couture collections and one-on-one guides of her own daily looks. She’s got the look that will land her in front row of fashion weeks, and she’s got lifestyle flair; she posts food recipes and tips making her a well-rounded blogger. Word to the wise Lea, have you seen MCQ’s Spring/Summer 2010 collection of to die for bags?

The Society Girl: Olivia, 21, Stylestruck.ca.

She’s got a cute cropped cut and kick ass heels. And when she’s not giving the low down of what’s in her closet, Fashion Blogger Olivia does her own rendition of street stalking. She’s all about who’s who in the Vancouver’s (and abroad) fashion scene. She’s got a positive attitude and wears a bright smile to match. She’s definitely one of those fashionistas you’ll see working the PR circuit for a well-renowned fashion house, maybe Diane Von Furstenberg?

The Glam Girl: Abbey, 16, Abbey Karson Blog.

Abbey’s got enough style to be apart of the team behind über-fashion mags like Pop, or Katie Grand’s Love. Note the british mags mentioned; that’s because she’s cool, maybe too cool to be in Canada. With her doll-like features and semi-beehive hairstyle, Abbey is essentially Britpop to-the-max. The quality of the images on her blog are stunning and the fashion-girl-against-rural-backdrop (except when she is in front of her magazine poster plastered wall) is fresh and exciting.

The Indie Fashion Maven: Siân, 23, Good Stuff Here.

Out of all the bloggers, Siân would probably be the most anti-mainstream, though she genuinely is the most avant-garde. This Makeup Artist from Toronto’s style resonates throughout her blog; she’s one of those personalities you can see getting in with weekly indies like Toronto’s Now! Magazine, or working her magic through commissions from Creative Agencies. She’s an unapologetic blogger, not afraid to voice her dislikes which gives her platform a niche following. And, considering a lot of the fluff bloggers tend to do (myself included), that’s not such a bad thing. If all else fails, she can always become a spokes model for Carri Mundane’s Cassette Playa collection.