Safra

Posts Tagged ‘Gap’

Global Musing: Toronto

In Fabric, Fashion, Fashion Heat, Global Musing, In the Know, style on June 7, 2010 at 4:34 pm

I want to say welcome, but that’s kinda lame, so I’ll get to the point.

The brilliant idea of trend spotting switched on a head bulb. I know – don’t ask. The idea of style stocking is so passé that it’s now a washed-out global phenom. Style Photogs are scoring book deals, landing front rows at revered fashion collections, and becoming the point-of-reference for a slew of pop-up Trend agencies.

So why, you ask, would this idea only occur to me now? Well, I scoped it in a certain magazine (that shall be nameless), and I felt it was done so colorfully, so originally but yet, so vaguely, that I had wanted to rip the idea and take it a step further. I want to grab trends from every crevice of the planet. And that, my friends, takes dedication. While I won’t be doing it everyday, I’ll defo be plugging it in once a week (to start). And I have a goal. I won’t share my goal (that’s why it’s a goal), but it’s a feasible one. So here we go.

Toronto guys, for the most part, have an uncategorizable style. One minute it’s eurotrash, the next it’s hipster punk. But lately, the T.O guy’s been rocking a mod-sportif ;  hi-tops – preferably Cr8tive Recs, or Supra – add futuristic funk to an otherwise semi-bland jeans-hoodie combo. Most up-town guys are big on G-Star, but they are, thanks to the cities thriving downtown hipster culture, starting to catch on to American Apparel. But you know, AA’s sweatshirts are being upstaged by the purposely ‘ragged’ staples found at Urban Outfitters or Gap. And that Parisian chic scarf, almost annihilated across the pond, is still going strong here. Distressed Diesel jeans are back with a vengeance, but come to think of it, they never really went anywhere, anyway.

Toronto Ladies are a special bunch. They’re prissy, pretty and completely untouchable. That’s right. They’re shopping like fashion editors. And they’ve ripped their outfits straight off the tear sheets of their favorite society magazines (and H&M) which means they’ve got the confidence to talk their way into the hottest happenings in the city. And not only will you have to buy them (and their crew) drinks and dinner at five-star spots, you’ll have to lavish them with – Marilyn Monroe said it best – Tiffany’s. The T.O girl’s upping Toronto’s ‘it’ style ante with super-short, or maxi-long. She’s got her minx on, she’s a fixture at Sephora and Holt Renfrew. However, vintage is a serious trend in Toronto, and she’s suddenly been empowered by the consignment store. Now, Chanel bags and Marc by Marc Jacobs dresses are right on par with her expenditure budget.

Style Icon: M.I.A

In Fashion on May 30, 2010 at 9:53 pm

M.I.A’s a revolutionist. And not in the conventional sense. With her infectious tunes (Paper Planes being her most memorable) political innuendos, dashing good looks, and exuberant style sense, she’s been titled the official queen of hipster-dom. But gimmicks aside, she’s added some much-needed colour to music’s current bland (and deteriorating) state.

Not one to shy away from controversy, she recently sparked some online feud with ex-New York Times editor Lynn Hirschberg for she claims to be a fabrication of facts for a recently printed profile. Truth said, I don’t blame M.I.A. It’s not her fault she’s beautiful, and in tune with fashion and art. She uses these tools as vital weapons to get her point across. And even if her songs only graze the surface of the Tamil Tiger feud in Sri Lanka, if it gets people listening, is it really that bad? (As it stands, despite M.I.A infamous Grammy appearance with the fearsome four T.I., Jay-Z, Lil’ Wayne and Kanye West, according to M.I.A, nothing changed.)

Since seeking refuge in America (she was put on a black list and not permitted entry by the time Kala was released), she’s adding mother and de facto wife to Benjamin Bronfman to her resume, and is set to release her third studio album Maya.

In the case of M.I.A, it’s more than the visual aesthetic, she’s a true testement of someone walking the walk. She – along with Wyclef Jean – can speak of pain, because they come from it.

 Oh, and by the way, pictured here and looking gorgeous as ever, is M.I.A dawning Alexander Wang for GAP at the 2010 MET Gala. Take That.

In the Know: Gap is making a comeback

In Fashion, In the Know, News on November 21, 2009 at 3:42 pm


During the late `90s I thought Gap was the brand of all brands. As we streamed into the `00s and slebrities became the focal point in their commercials, if you were an `80s baby like myself, you were trapped between the sensationalization of pop culture and original thought; which meant that you wore Gap clothes. You literally fell into the Gap. But then they started to “fall” their own bench off so to speak, and my focus shifted on to newer, hipster brands like Urban Outfitters. Another turn off was paying full price for a pair of jeans, sweater or whatever then seeing a mark down for the items at an astonishing 70 to even 80 per cent. “I paid $60 for that sweater, now I can get it for $19.99?” And not only that, the momentum just started to drift.

But now, according to Drapers Record, Gap’s profits have risen 25% (and you may not know what that means, but they’re basically coming back on top), and I believe that’s thanks to their immaculate marketing scheme. Getting renowned designer Stella McCartney on board for a limited GapKids collection, and their slebrity endorsed 1969 Premium Jeans Collection was a good look too.

We’ll see. Maybe I’ll fall in love with Gap again.