Safra

Musing: 500byGucci

In culture, designer, style on July 5, 2011 at 5:03 pm

 

Gucci’s Frida Giannini is honing her automotive design skills. The creative director has helped to thrust the fashion house into a whole new hemisphere by teaming with Fiat’s Centro Stile to release the 500byGucci: a limited-edition mini coop.

The collaboration was presented during opening day of Milan Fashion Week as well as at the Geneva International Auto Show that took place in March. The editions come in black and white, and are embellished with Gucci’s signature red and green stripes. What’s even better is that the car will be available exclusively online.

I once owned a Gucci bag, many years ago. And though my taste has become more refined, I notice that through Frida’s direction, is becoming a lot more sophisticated, as demonstrated here. This collaboration is to celebrate both the 150th anniversary of the unification of Italy and Gucci’s 90th anniversary – both being monumental and emblematic to Italy’s identity.

Retailing at £14,565 OTR for the 1.2 litre while the award-winning 0.9 litre TwinAir, is priced at £15,765 OTR this is certainly an investment. But if you’re passionate about luxury, and if you’re always wanted to own Gucci at in its finest moment, this is a good investment.

I have always considered Gucci to be one of the more innovative brands when it comes to implementation and creation. I can certainly see it being something rather personal. I wouldn’t drive this car during a night on the town. Quite the contrary. More like, possibly, driving the countryside, on the way to the beach. But then again, perhaps that how personal brands like this have become to me. You don’t need to show it off to the world, you need revel in the luxury.  

 

Fiat
Fiat 500 by Gucci
Italian car

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