After musing over some ridiculously talented designers, it’s time to extend the platform. You see, of course a designer’s clothes are their main cred, but it’s the OZ – the creative genius with the fuel to tackle this business – that shapes the industry. So, come on now, let’s hear it for the future of fashion.
Ms. Jo, a 24-year-old Londoner and Central Saint Martins alumna, has a way with forging her own opportunities. Like I said, Gaga — for one. Then there’s the audacity of turning the surrealist, un-wearable side of fashion into an enticing ensemble of glam-rock pieces. Ms. Jo has evolved since her graduate collection which showcased an infectious cobweb of nude hues and sequenced sculptures. Though it’s clear that a woman’s anatomy is still Ms. Jo’s thing, the concept has taken on a more tangible form: a Gothic collection of body-con attire.
Ms. Jo works abundantly. In conjunction with new releases each season, she’s joining forces with some other new talent by way of music, and the cerebral. And no, not more mind-bending clothes, but she’s “collaborating with a Jewellery Designer – publishing a fashion book.” When asked if she has her sights on other big name prospects – obviously, she’s on it. “Roses Gabor (Gorillaz vocalist). [Hopefully] a customised outfit for the Red Bull Festival,” she explains. And so the hustle continues…
Safraonfashion: What was it that inspired you to become a Fashion Designer?
Ara Jo: When I was thirteen [I would read a lot of] fashion magazines, [and I noticed] when most people see the nice clothes in them, they’d want to buy them – or try them on. But I wanted to make them! That’s how I started to create clothes. Yep. I wasn’t good at it – considering I was only thirteen – and [I had] never made clothes before. But I was really into creating something that I could wear!
SOF: What do you want people to think of when they see your designs?
AJ: I want to be told that my work is crazy and different. That’s what I always seek, and I express that through my work. And actually, that has always been my biggest goal as a fashion designer: to be noticed as a different.
SOF: What have you learned about the fashion world that you were not taught in school?
AJ: That communication with people [is imperative]. And building contacts with [like-minded] people. But it can’t be taught, so I have learned this all by myself through this tough field. It was tough to study in Central Saint Martins with such competitive creators when I was a student. But I have been through so many things since I’ve graduated (Dealing with people, working with people, collaborating with people). I just have to experience everything that happens in fashion world. The real fashion world.
SOF: In an interview with Dazed Digital, you said you wanted to work with Lady Gaga. How did you go about bringing that idea to life?
AJ: Since my garments were worn by Lady Gaga, a lot of things have changed in my life as a fashion designer – of course. More people have curious about me, my work. So I am still keeping trying to create something cool, by designing for celebrities not just Lady Gaga. I don’t want to limit myself, now. There are so many creative people whom I want to collaborate with, and who want to collaborate with me. There are a lot of upcoming projects happening: collaborating with Buttafly – a new British singer – Junior Brat and more!
SOF: Based on a theme, which four songs would be at the top of your runway show playlist?
AJ: Oops, I always listen to hip hop and R&B, but I don’t have particular favourites in mind – it always changes. So I would say it all depends on what kind of theme I have. I will [either] select or literally make some unique tunes for the show.
Ara Jo’s Price tag: High End (from ￡100.00 as a little piece ~).
Where to by : Not Just a Label.
You can also contact Ara Jo here.