Safra

One to Watch: Pedro Lourenço

In Collection, designer, Fashion, Fashion Heat, In the Know, One to Watch on March 11, 2010 at 5:51 pm

So this is the part when I bite my tongue in excitement. Just when I’m lacking inspiration, something – in this case, someone – turns my life around and proves to me that faith work wonders.

Pedro Lourenço, a 19-year-old Brazilian native’s Paris debut stopped me dead in my tracks. Rummaging through NY Mag’s fashion section, as  I zoomed in on the first look, I was locked. I cared not to see anyone else. As google would have it, this kid is fresh. Not only when it comes to his style, but also in his place in the fashion scene.

Why is it when I look at him I see references of Monsieur Nicolas Ghesquière? Could it be that as fairytales would have it, he’ll be scooped up by a major fashion houses strengthening a fashion empire based soley artistic talent?

Of course his collection could use a lot of work, but at 19, so what? His well-groomed up bringing, and his historical knowledge of fashion makes this young lad something of a prodigy. He’s not just about making “hot” clothes” there’s a cultural significance in his concepts. I wouldn’t be surprised if he can speak about five languages, well I mean, maybe so, considering that he was born into an atelier thanks to his parents Gloria Coelho and Reinaldo Lourenço. I’m also pretty sure that his bloodline runs through that of the legendary Novelist Paulo Coelho, if you pay close attention, there’s a bit of a “dreamy nightmare” in Pedro’s collection. An army, of some sort.

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