When Henrik Vibskov’s Maja Brix works her magic for the womenswear division, I’ve got to say – I’m practically drooling. It’s a shame because I don’t feel it’s getting the accolades it truly deserves. I’ve looked far and wide for the womenswear spring/summer 2010 lookbook but man, thanks to the Berlin-based Agentur V, I was able to peep some greatness from one of the coolest brands I’ve come across so far.
This season doesn’t stray too far from the usual loose draping and colour contour concepts– something Henrik’s known for. And while I’m not really a fan of shoulder pads or harem pants, when Maja does it, it’s got an authentic vibe that makes it fun. I mean, the impression I get is they’re having fun with it anyway, which is what makes the brand a fav to begin with.
The problem with stagnancy though, is if the designs are consistent, it gets boring. Or, if they’re trying too hard to “grow” they kinda end up taking from other designers and loosing distinction. I find Eastern European designers more interesting – a lot harder to find mind you – but not as superficial as their western counterparts. And I hope that as Henrik’s womenswear division blossoms, it becomes a leader to a younger generation of fashion mavens. In other words, building a distinction between itself and an H&M rip off.
On Style 