One to Watch: Oswald Helgason

In designer, Fashion, Fashion Heat, Good Look on December 31, 2009 at 6:30 pm

Susanne Ostwald and Ingvar Helgason of Ostwald Helgason are strong with their trompe l’oeil concept for their s/s 2010 collection of super short-shorts and mini-dresses. Since their début at Paris Fashion Week in 2008, they’ve created a very niche but devoted following and remained consistent with each release.

I’d say Oswald Helgason is perfect for those who want androgynous feminine. You know, to wear a dress without all the  queasy floral print, and cuts that cascade around the silhouette. I for one am not interested in the look of month, but if I must, I’d prefer my feminine look to have a timeless feel. Luckily, OH has a consistent element, so you don’t have to worry about being dated.

They don’t have a large distro-list, but with every accolade and every request, lets hope that changes.   


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: