One to Watch: Bryce Aime

In Collection, designer, Fashion, Fashion Heat, France, Good Look, London, News on December 15, 2009 at 5:27 pm

If you join the UK’s exclusive Fashion Business Club, you’re destined to go very far places. Or , on second thought, maybe it’s if you graduate from Central St. Martins. That’s probably because you’ll have the prestige and support to “rule the world” as they say.

In 1998, Bryce Aime was a young unknown who moved to London from France, now he’s a well-respected fashion designer with his own boutique located in London’s it spot – Chelsea’s Walton Street.
Aime who has a passion for architecture, philosophy and art, amalgamated all these elements into a fashion line that launched at London Fashion Week in 2006. The collection, which draws inspiration from sci-fi aesthetics, is an influx of geometric shapes and monochrome color palettes – ideal for making an entrance into the fashion world.

The self-titled boutique was designed with help of Daryll Amos of award-winning interior design boutique Bentheim with a clean minimalist concept and a cosy, intimate feel. Bryce told Drapers there are plans for expansion in the upcoming year. Well, if you’ve got the resources you should definitely capitalize.

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