Safra

In the Know: Hermione de Paula

In designer, Fashion, In the Know, London, News, RTW on December 15, 2009 at 6:13 pm

I have a genuine love for new designers. But as I’m scrutinizing an image of Hermione de Paula, I can’t tell whether her blank stare is because she knows she’s privileged enough to get a break or because she’s jaded by all the bull-crap she’s gone through.

A cute girl with a cute fashion line and a cute little dog to match. This Central St. Martins graduate has got experience to boot; she’s been at Galliano, Giles, Alexander McQueen and Christian Dior Couture. She’s a favorite amongst the “fash” pack at British Vogue online and she’s the recipient of the Vauxhall Fashion Scout Merit Award for autumn/winter 2010/2011. She’s got her first standalone catwalk show this upcoming London Fashion Week and she’s got a spring/summer 2010 collection at Browns Focus.

All the excitement galore means she’s got the stamina, she’s a hardworking mama-jammer, but I’m not quite fond of her s/s 2010 collection. Let’s not hate; her previous collections are great, but this collection seems to be boggled down by flora print, tie-dyes or something. Don’t get me wrong, she’s got some seriously hot pieces in there, and when she keeps her concepts to a minimum it’s bang on. But maybe I’m just not fond of floral prints. But then again, I beg to differ because I’m a fan of Erdem.

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