Safra

One to Watch: Supertrash

In designer, Fashion, One to Watch on November 17, 2009 at 8:40 pm

It all sounds quite complicated: an LA-based fashion line launches in 2003 quickly teaming with a Netherland-based rep and becoming a sort of, well, double agent… so to speak. But that’s exactly what happened in the scenario of Supertrash; and that’s also why it emphasizes “Born in L.A.” on the website. originally headed by Ava Riley, Supertrash composed of contemporary dresses and sweatpants and Amsterdam-based Olcay Gulsen came in as distributor. Now, Olcay owns the line as well as it’s online e-Commerce shop and the line has flourished into dresses, knits,coats, glam and rock.

Supertrash regularly makes an appearance at Amsterdam Fashion week and hit New York Fashion Week this past February, they’re releasing a perfume and they have a quarterly magazine. They recently made British pop star Pixie Lott the face of their Spring/Summer 2010 campaign, and Rihanna’s also been seen sporting the line.

For more information, visit: Supertrash.us.

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