Safra

American Apparel OUT x LnA Clothing IN!

In Fashion, Out vs. IN, Shopping, Trend on November 9, 2009 at 4:33 pm

 


Sure, there was a time when American Apparel really was the hottest brand – even to me. But as a fashion scavenger it’s important to understand why something is hot, and why it deserves accreditation. AA was a brand that was cool to wear, now it’s simply a brand that will always have those token pieces you can’t do without: that charcoal men’s cardigan, the red hoodie, and most importantly – black leggings. But the brand is loosing its lustre for the fashionably conscious moving into the world of high school innocence. And that’s fine, let the kids have it because there’s a much cooler brand in town.

Okay, so the hot tees-and-hoodies brand LnA Clothing has more than a few things in common with AA (the main thing being they’re both LA-based brands). But what sets LnA apart is that for one, it’s made by girls. In 1997, Lauren Alexander and April Leight started LnA with the intention of just basic tees. Another refreshing element is that the clothes are the rockstars that sell themselves, not underage models or the maker behind the madness (hint: AA owner Dov Charney and his constant in-your-face tactics)

I do notice LnA has been getting quite a bit of press in UK glossies. If the Brits say it’s hot they must be, you know.

  1. LNA clothing is the best designer line out there. The line is popular in the UK but it’s also popular here in the states too.

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